Nike officially named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as the “new world for nearly 20 years created the most booming consumer goods companies.” Nike’s profits from 13 million U.S. dollars in 1985 up to 1994, about 400 million U.S. dollars, Nike1994 global turnover of nearly 4.8 billion U.S. dollars. In the United States, young people dream raise to Qi Cheng is a pair of Nike shoes.
Nike’s “Consumer myths” – many consumers around the world are wearing Nike because am very glory. Hong Kong “Hong Kong Material Monthly,” April 1991 period have been reported: Some shoe shop owner in New York City authorities have to apply for permission to use firearms in self-defense to protect personal and property safety. Article commented that, in recent years, Nike Shox Shoes because of admiration, and many teenagers, did hardly hesitate to take the risk of theft connective even murder, serious incidents have occurred, Left with no alternative, the owner had to seek such a “self-protection” … … resistance grams of the company also has a “growth myth”: In the sixties, the host was founded, a small scale, at any time fail. Division Dichotomous founder Bowerman and Knight have to hold down multiple jobs, businesses do not own the building furthermore complete operators. 1985 Nike profit of 13 million U.S. dollars worldwide, the company’s global sales in 1994 amounted to as much as 4.8 billion U.S. dollars; its market share came absent top, is ranked third in the Adidas company additional than double, to 24%. Nike did not slow down the pace of growth. 95 years compared with 94, up 38% of global sales, pre-tax profit growth of 55%, fast Nike shares red 43 dollars per share two years ago, soared to 95 103 U.S. dollars for share.
Wall Way investors and analysts, many of whom had previously been in the 80’s are not optimistic about Nike: “Nike is not much foundation for the development and prospects.” Today mockery: “God likes to create the myth, so he chose us unexpected Nike. “